They wrote, "Was curious if they started it or if they got it from BTS of Rian Johnson or someone saying they wanted Last Jedi to subvert expectations." Game of Thrones On September 4th, 2018, Redditor everadvancing asked the /r/RedLetterMedia subreddit if the group created the meme. The post received more than 4,400 views in a year and a half (shown below). Several weeks later, on January 18th, 2018, YouTuber ThatAnimeSnob made a video that uses footage of the Red Letter Media discussion about "subverting expectations" from Best of the Worst. This reminds me of that Starbucks Christmas thing where a dozen crazy Christians complained about the cups losing the Christmas imagery, but then five million people kept talking about how everyone was freaking out about the cups and they thought they were totally owning them by buying them and drawing the devil on it or some shit. In it, they wrote: I feel like I’ve seen this used ten times more ironically by RLM/posters here to mock people who like The Last Jedi for being subversive in and of itself than I’ve seen anyone actually praising the movie solely for being subversive. The following day, a Redditor published the thread "I don’t understand the 'subverting expectations' meme" in the /r/RedLetterMedia subreddit. Less than two weeks later, on December 29th, the group published an annual Best of the Worst video, where they discuss the problems with "subverting expectations" as a narrative trick that could hurt the overall product (shown below, right). They published their review of the film on December 19th, 2017, receiving more than 3.3 million views in two years (shown below, left). This could have begun from a number of sources, but the most vocal community using the term was the fandom of RedLetterMedia, a pop culture criticism YouTube channel. However, fans who did not appreciate the plot turns responded by sarcastically using the phrase "subverting expectations," using it to mock people that they saw as excusing the plot mechanics they disliked. While the art of story subversion has long been used in narrative works, it likely became a meme following the release of Star Wars: The Last Jedi, a film that was praised by some critics for eschewing the tropes of many Star Wars films, on December 15th, 2017.
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